While the PR fraternity is celebrating the PR Day , I wonder whether the current practice observed by the fraternity is really Public Relations? As a student I always learnt the importance of cordial relationship as a PR professional. Also Knowledge sharing was an important aspect of public relation , as PR is other side
Read MoreSatyagrah featuring THE Big B, Ajay Devgun, Arjun Rampal and Kareena Kapoor is currently running successfully across all theatres. The Prakash Jha movie typically showcases the agression and anxiety of a common man againt the corrupt system spread in all government departments across India. As a PR professional, the movie (Satyagrah) is actually a case
Read MoreWhile the economic slow down is threatening to approach , majority of the companies, whether small or big start taking preventive measure of cutting the cost to maintain the equilibrium of profits in one way or other. It is said, that the companies first and foremost target is the marketing budgets, which includes advertising ,promotions,
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