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  • Printing Relations or Public Relations

    While the PR fraternity is celebrating the PR Day , I wonder whether the current practice observed by the fraternity is really Public Relations? As a student I always learnt the importance of cordial relationship as a PR professional. Also Knowledge sharing was an important aspect of public relation , as PR is other side

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  • Double Your PR Activities in Times of Recession

    While the economic slow down is threatening to approach , majority of the companies, whether small or big start taking preventive measure of cutting the cost to maintain the equilibrium of profits in one way or other. It is said, that the  companies first and  foremost target is the marketing budgets, which includes advertising ,promotions,

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