Double Your PR Activities in Times of Recession

While the economic slow down is threatening to approach , majority of the companies, whether small or big start taking preventive measure of cutting the cost to maintain the equilibrium of profits in one way or other. It is said, that the  companies first and  foremost target is the marketing budgets, which includes advertising ,promotions, and PR spends. 

But a major question that arise , Is this the right way to take preventive actions? Their are hundreds of people saying No and thousands saying Yes as an answer to this question. But if we analyse the situation in detail, their is a mix that emerges. 

Advertising spends are low as majority of the company rates the advertising with the conversion of the business, but at the same time this creates a specific amount of advertising is also necessary, as it will give you more chance to promote, as your competitors will also take the same decision to stop advertising, so your visibility is more. More the visibility ..more the chances of conversion.

On the other front, if we discuss about PR and digital promotions, these two mediums can create awesome miracles because majority of the times PR and Digital promotions are 1/10th of the marketing budgets. Again the level of visibility and influencing the influencers , through  PR campaigns and social media platforms will give you charismatic effect, to an extent it will lead to some unbelievable results in terms of conversion to business.

The more you engage yourself through PR , the more you will get intensive effect and exposure in terms of visibility and reputation management . Recession is a demon but if you use PR as a weapons against the demon, surely you will get the fruits of victory.